A traveler with a carry-on suitcase at a tall departure-hall window at sunrise, an airplane on the tarmac outside

About

One travel company. Several brands. One smile.

Art Travel is a licensed travel agency founded in 2013. Today it is the home of the U brands: each an expert in its niche, all working from one office in Beer Sheva.

The story

From a classic agency to a family of brands

Art Travel was founded in Israel in 2013 by Artyom Ashkenazi as a classic travel agency: flights, hotels, packages.

It quickly became clear that our happiest clients came from the areas we knew best. Cruises. Dance groups flying to competitions. Groups that needed someone to hold every detail.

So instead of one agency that does everything, we built a company of brands. Each niche got its own name, its own site and a team that lives it. UCruise for cruises. UDance for dance groups. UTalent for competitions. And the next ones are already on the way.

Behind all of them stands the same company, the same license and the same people. Over 10,000 travelers have already set off with us.

The idea

Why U

The U is a smile. It is also You. Every brand in the ecosystem starts with this letter, because every trip starts with the person taking it, not with a catalog.

The mission

To be the company Israelis turn to when they want a trip in a specific niche, knowing it will be handled by someone who understands it in depth. Professional, personal, and with a bit of fun along the way.

One niche per brand
Dedicated experts for every brand
Shared operations, license and responsibility

In numbers

The year we started: 2013
Travelers flew and sailed with us: 10,000+
Google rating from real reviews: 4.2★
Brands active or launching: 3
Travel agency: Licensed

Figures current as of August 2026. We round down, not up.

Our values

Four things we never compromise on

Expertise over generalism

Better to be the best at a few things than average at everything. That is why every niche here is a separate brand with its own people.

Transparency

One final price, clear terms, and a straight answer even when it is not what you hoped to hear.

Responsibility all the way home

The service does not end at payment. We are available before, during and after the trip, and there is always someone to call.

A smile

A trip should be fun, planning included. We take the work seriously. Ourselves, a little less.

The people

The team

A small team, each with a clear area. So you always know who to talk to.

Artyom Ashkenazi

Founder and CEO

Founded Art Travel in 2013 and has led it ever since. Responsible for sales and for creating the products: every escorted cruise, every competition season and every new brand starts with him.

Dorin

Group operations and escorted-tour service

Runs the operations of groups and escorted tours: registrations, payments, supplier coordination and traveler service. The go-to person for group leaders and parents.

Lena

Independent travel and Russian-speaking clients

Builds packages and personal trips, handles bookings end to end and serves our Russian-speaking clients. Hebrew, Russian and the language of bookings.

The office

Coming in for a meeting? We would love that. Please book ahead by phone or WhatsApp.

HaAvot 32, Beer Sheva, Israel

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Contact

Company details

Art Travel LTDLicensed travel agencyCompany no. 514895226Since 2013

Want to talk to someone on the team?

Write to us on WhatsApp or send an inquiry. We get back to you within one business day.