Skip to content
Art Travel - Where Dreams Come True
A couple at the deck rail of a cruise ship at sunset, looking toward a Mediterranean coastal town

Our brands

A brand for every niche. One team behind them all.

That is how you get a real expert for your trip, with the confidence of an established, licensed company.

The U ecosystem

The U is a smile. It is also You.

Each brand in the ecosystem covers one niche, run by a team that lives it. Licensing, operations and responsibility are shared by all of them, and behind every one stands Art Travel: the same office in Beer Sheva and the same phone number.

A white cruise ship sailing through a Norwegian fjord at sunset, green mountains and waterfalls on both sides

Cruises

Active

UCruise - Israel's cruise experts

Israel's cruise experts

Our brand for cruise holidays. Full cruise packages, escorted cruise tours with an Israeli tour leader, and online cabin booking on all the major cruise lines.

Who it is for: Couples and families who want a holiday arranged end to end, travelers who like going with a group and a tour leader, and people who know exactly which ship they want and book on their own.

What you get

  • Full package: flights, a hotel night before, transfers and the cruise
  • Escorted cruise tours with an Israeli group and an Israeli tour leader
  • All the major cruise lines in one place
  • A full website in Russian
Visit UCruiseOpens in a new tab (Opens in a new tab)UCruise in RussianOpens in a new tab
A youth dance group in matching navy tracksuits rehearsing on an old European square, seen from behind

Dance groups

Active

UDance - international dance trips for groups

International dance trips for groups

Trips for Israeli dance groups: competitions, festivals, workshops and performances abroad, including performances at Disney parks.

Who it is for: Group and studio directors, dance schools, and parents who want to know their kids are in good hands.

What you get

  • Full program: flights, hotel, transfers, workshops and tour days
  • Our tour escort with the group for the whole trip
  • A separate registration and payment page for parents
  • Experience with competitions and festivals in Europe and the US
Visit UDanceOpens in a new tab (Opens in a new tab)
Young dancers in a synchronized leap on an international dance competition stage, amber and magenta spotlights, audience in silhouette

Competitions and festivals

Launching

UTalent

International dance competitions and festivals

The brand where we do not just bring groups to events, we organize them. International competitions and festivals for dance groups from Israel and abroad.

Who it is for: Dance groups and schools looking for an international stage with Israeli organization.

Season 2026-27

  • Qualifying rounds in European cities
  • A Grand Final in Rome
  • First event: Prague, September 2026
Contact us about the season

No website yet. All the details are with us.

Coming soon

Next in line

Two more brands already in the works.

A boutique hotel pool terrace at dusk overlooking the Mediterranean, sun loungers, olive trees and bougainvillea

Hotels

Coming soon

UBook

Online hotel booking

A site for booking hotels worldwide, directly online. In the works.

Want to know when it goes live? Leave your details and we will let you know.

Keep me posted

Surf

Coming soon

USurf

Surf and water-sports travel

Surf and water-sports trips. The next brand in the ecosystem.

Not sure which brand is right for you?

That is fine. Tell us what you are looking for and we will point you to the right person.

Chat with us on WhatsApp (Opens in a new tab)Contact us
Talk to us (Opens in a new tab)Leave your details